Welcome to Brijwale (the "Platform", "Website", "we", "our", or "us"). Brijwale is an initiative owned and operated by M/S GOSWAMI ENTERPRISES, located at 3 Biharipura, Near Bankey Bihari Temple, Vrindavan – 281121, Uttar Pradesh, India.
We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use, share, store, and protect that information, and the choices and rights you have regarding your personal data when you access or use our Website, mobile-optimized experiences, inquiry forms, booking engines, e-commerce storefronts, and customer support channels.
Please read this Privacy Policy carefully before using the Platform or submitting any personal information to us. By accessing or using Brijwale, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
Scope
This Privacy Policy applies to all users, pilgrims, visitors, and customers ("you" or "User") who interact with Brijwale across our online and offline touchpoints, including:
- Browsing public information regarding temples, darshan timings, aartis, festivals, and sacred destinations in Vrindavan, Mathura, Govardhan, Barsana, Nandgaon, and the wider Braj Mandal region.
- Creating or managing a user account on our Platform.
- Submitting inquiries, custom pilgrimage requests, or contacting our pilgrim helpdesk.
- Discovering, booking, or paying for guided pilgrimage tours, taxi services, and yatra packages.
- Purchasing devotional products, books, tulsi malas, poshak, chandan, or attar through our store.
- Interacting with our customer support team via phone, email, WhatsApp, or contact forms.
Architecture & Systems Scope Note: Brijwale is currently undergoing a phased technology transition. While public information, temple guides, and platform interfaces are served via our modern web application, certain transactions—including guided tour bookings and e-commerce product checkout—continue to be fulfilled via our existing WordPress/WooCommerce infrastructure. This Privacy Policy governs your data regardless of the underlying technical subsystem utilized during your visit.
Information We May Collect
We collect information that you provide directly to us, information collected automatically during your visit, and information received from authorized third parties.
A. Information Provided Directly by You
We collect personal details that you voluntarily submit when interacting with the Platform:
- Identity & Contact Details: Your full name, email address, mobile phone number, WhatsApp contact, postal address, pin code, state, and country.
- Account Credentials: Username, password (stored in securely hashed form), and account preferences.
- Pilgrimage & Travel Booking Information: Dates of travel, number of travelers/pilgrims, special assistance requirements, pick-up/drop-off locations in Braj Mandal, hotel/accommodation preferences, and related itinerary details.
- Commerce & Order Details: Delivery address, billing address, product selections, recipient contact numbers, and order notes.
- Communication Records: Inquiries, feedback, reviews, messages sent via contact forms, WhatsApp chats, or telephone conversations with our helpdesk.
B. Information Collected Automatically
When you navigate through our Platform, certain technical and usage details are collected automatically:
- Device and Technical Information: IP address, browser type and version, operating system, device identifiers, screen resolution, language settings, and referring URLs.
- Usage & Navigation Details: Pages visited, darshan timing guides viewed, time spent on pages, search queries within our temple database, clickstream data, scroll depth, and interaction timestamps.
- Location Information: General approximate geographic location (country/city level) derived from IP address to provide relevant temple suggestions and travel routes.
C. Information We Do Not Directly Collect or Store
Payment Card & Banking Credentials: We do not collect, process, or store sensitive credit card numbers, debit card numbers, CVVs, UPI PINs, or net banking passwords on our servers. All monetary transactions are processed through approved third-party payment gateways.
How We Use Personal Information
We use the collected information for legitimate business, operational, customer service, and devotional support purposes, including:
- Service Delivery & Order Fulfillment: Processing and confirming tour bookings, parikrama arrangements, taxi services, and e-commerce product orders, including shipping and delivery.
- Pilgrim Helpdesk & Communication: Responding to inquiries, answering temple timing questions, sending booking confirmations, sharing itinerary updates, dispatching invoices, and providing real-time support.
- Account Administration: Managing user accounts, enabling secure sign-in, maintaining purchase histories, and verifying user identity.
- Platform Improvement & Optimization: Analyzing traffic patterns, diagnosing technical glitches, optimizing user experience across mobile and desktop devices, and enhancing temple guide content.
- Security & Fraud Prevention: Detecting, preventing, and mitigating fraudulent transactions, unauthorized account access, spam inquiries, and malicious activity.
- Legal & Regulatory Compliance: Complying with applicable Indian laws, accounting standards, taxation rules (GST), dispute resolutions, and lawful government requests.
Cookies and Similar Technologies
Brijwale uses cookies, local storage, and similar web technologies to enhance your browsing experience.
You can configure your web browser to reject cookies or alert you when cookies are being placed. However, disabling cookies may limit your ability to use certain interactive features of our Platform.
- Essential / Strictly Necessary Cookies: Required for basic site operation, secure navigation, session management, and remembering your language preference (English or Hindi).
- Functional Cookies: Remember user preferences, such as search filters and recently viewed temples.
- Performance & Analytics Cookies: Help us understand how visitors interact with the site, measure page load speeds, and identify broken links.
Analytics
We may utilize privacy-conscious web analytics tools (such as Google Analytics and Google Search Console) to evaluate traffic trends, search queries leading to our temple guides, and platform performance. These tools collect aggregated, non-personally identifiable diagnostic and behavioral data.
We do not merge analytics information with personally identifiable customer records without your explicit consent.
Third-Party Services
To provide a seamless pilgrimage experience, we collaborate with reputable third-party service providers, including:
These service providers are granted access only to the information reasonably necessary to perform their contracted functions and are obligated not to disclose or use the information for any other purpose.
- Hosting & Cloud Infrastructure Providers: For secure hosting, server-side rendering, and data storage.
- Communication & Messaging Services: For automated email notifications, SMS alerts, and WhatsApp customer support.
- Logistics & Courier Partners: For the physical packaging, transit, and delivery of devotional goods, Tulsi malas, and items ordered through our store.
- Travel Operators & Drivers: Local authorized vehicle operators and verified tour guides for executing confirmed pilgrimage itineraries in Mathura, Vrindavan, and Braj Mandal.
Payments
When you book a tour or purchase devotional items on Brijwale, payment is executed through third-party payment processors (such as PayU, Razorpay, or authorized bank gateways).
Your payment details are transmitted directly to the payment gateway via industry-standard end-to-end encryption (TLS/SSL). The payment gateway processes your payment and returns a transaction verification token to our system.
We retain only transaction reference numbers, order IDs, payment timestamps, amounts paid, and payment status (Success/Failed/Pending) for record-keeping, tax invoices, and accounting compliance.
Disclosure of Information
We do not sell, rent, trade, or commercialize your personal information to third parties. We may disclose personal data only under the following limited circumstances:
- Service Execution: Sharing delivery details with courier partners or yatra details with assigned drivers and guides.
- Business Transfers: In the event of a merger, restructuring, acquisition, or sale of business assets, customer data may be transferred to the acquiring entity under equivalent privacy protections.
- Legal Obligations: When required by applicable law, court summons, judicial order, or lawful request by Indian law enforcement or regulatory authorities.
- Safety & Rights Protection: To enforce our Terms and Conditions, investigate fraud, protect the safety of pilgrims, or safeguard the rights and property of M/S GOSWAMI ENTERPRISES.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by Indian law, accounting mandates, or tax regulations.
- Account Data: Retained as long as your account remains active or until you request account deletion.
- Transaction & Order Records: Retained for the statutory period required under Indian financial and Goods and Services Tax (GST) laws.
- Inquiry & Helpdesk Logs: Retained for a reasonable operational period to assist with repeat inquiries and quality assurance.
Data Security
We implement appropriate technical, administrative, and physical security measures to safeguard your personal information against unauthorized access, loss, alteration, or disclosure. These measures include:
- Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption across all web traffic.
- Role-based access controls restricting data access to authorized personnel only.
- Regular software updates, vulnerability monitoring, and firewall protections.
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure.
User Rights and Choices
Depending on your jurisdiction and applicable data protection regulations, you possess specific rights regarding your personal information:
To exercise any of these rights, please contact our support team at [email protected].
- Access & Review: You may request a copy of the personal information we hold about you.
- Correction & Update: You can request the correction of inaccurate, incomplete, or outdated personal details.
- Deletion: You may request the deletion of your personal data, subject to legal, tax, or accounting retention requirements.
- Opt-Out of Communications: You may unsubscribe from promotional announcements or newsletters at any time by following the unsubscribe link in our emails or contacting our helpdesk.
Children
Our Platform is not directed toward children under the age of 18 without parental or legal guardian supervision. We do not knowingly collect personal information directly from minors. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately so we can remove the data.
External Links
Our Platform contains links to external websites, including official temple trust portals, partner platforms, social media channels, and third-party resources. We have no control over the content, privacy practices, or policies of external sites. We encourage you to review the privacy policy of any third-party website you visit.
Changes to this Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our legal obligations, business practices, or technical architecture. When changes are made, the "Last Updated" date at the top of this document will be revised accordingly. We encourage you to periodically review this page to stay informed about how we protect your information.
Contact and Grievance Redressal
If you have any questions, concerns, feedback, or grievances regarding this Privacy Policy or our data handling practices, please contact us at:
M/S GOSWAMI ENTERPRISES
3 Biharipura, Near Bankey Bihari Temple, Vrindavan – 281121, Uttar Pradesh, IndiaWe will acknowledge and make every reasonable effort to resolve your inquiry or grievance promptly and in accordance with applicable law.
Governing Law
This Privacy Policy and any disputes arising out of or related to the handling of personal data shall be governed by and construed in accordance with the laws of India, and shall be subject to the exclusive jurisdiction of the competent courts in Mathura, Uttar Pradesh, India.